Learning the business of music isn’t generally an easy task. It can be easy to get confused about how to get your music out there, but if you learn from those who have already been there and done that, it doesn’t have to be. With that in mind, here are five music business and music marketing books worth checking out. They’ve already helped hundreds of thousands of musicians before you, so I’m sure they can help you too.
As with other books on this list, this is not a short one. Amazon best seller All You Need to Know About the Music Business features 544 pages of content tailored to anyone looking to understand the music business, from musicians and songwriters to publishers and promoters. With 20 years of history behind it, this book is widely considered the go-to guide for those looking to learn about the industry.
All You Need to Know About the Music Business contains information on: Building your team, record deals, songwriting and music publishing, the business of being in a band, touring, merchandising, classical music, motion picture music, and more.
In this book, you can expect to learn: How to build a fan base, how to book your own tour, how to build your YouTube following, how to get your songs placed in films and TV, how to maximize your royalties, and more.
This book is full of ideas on how to promote your music and monetize it. It covers: How to get your music in front of more people with less effort, tools and websites you can use to promote your music, how to use social media to market your content, how to make better quality recordings, how to brand yourself, and much more.
Areas covered in Beyond Talent: Creating a Successful Career in Music include: support networks, connections and community; image and promotional materials; presenting the best of yourself to the right people at the right time in the areas you’re strongest in; building on success, growing your following; models of Management (capital ‘M’); the attractions and pitfalls of freelancing; handling time and money; and relating your career to your life, and your life to your career. These themes extend from the very general (why bother? which advantages flow from a positive attitude?) to the very particular (tax returns, choosing a website host). So this is not only a book for the student or practitioner at the beginning of their career. There’s useful material for almost anyone at almost any time.
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