Business News: Everything You Need To Know About The iPhone 8 & iPhone X

September 12th, 2017 by
Business News: Everything You Need To Know About The iPhone 8 & iPhone X

Business News: Everything You Need To Know About The iPhone 8 & iPhone X.

iPhone 8 & 8+

Today, for the first time, Apple announced new iPhones in its annual September product launch event in a new theater named after its late founder, Steve Jobs.

This keynote is no ordinary one: this year marks the tenth anniversary of the iPhone, which first shipped in June 2007. The device ushered in a wave of touchscreen smartphones—and now makes up 70% of the company’s revenue.

The phones are still 4.7 inches and 5.5 inches, respectively, and have Retina displays.

Like the previous models, they’re water-resistant (up to 30 minutes of submersion, 1 meter deep), too, and, sadly for headphone traditionalists, there’s still no headphone jack.

What really sets these new devices apart is their stainless steel borders, and glass front *and* backs, reinforced by steel. It’s the “most durable glass ever in a smartphone.” It comes in silver, space gray and new gold finish. This means they can be charged wirelessly, without a cable.

The new iPhone 8 and 8 Plus works with a round wireless charging pad accessory, as well as all chargers with the Qi wireless charging support. Third-party offerings from mophie and Belkin will also work.

The 12 MP camera has a new sensor, and a new color filter. The 8 Plus has two new sensors for its dual-lens camera. Thanks to iOS 11, you can now also choose the cover image for Live Photos.

The Plus has a dual-, rather than single-, lens camera, with both a wide angle and telephoto lens (the non-Plus iPhone has just one wide angle lens). The dual-lens camera powers the Portrait Mode feature, which adds a professional camera-esque blur to the image’s background. Apple is now introducing Portrait Lighting, which simulates different lighting effects. The feature will launch in beta for the new 8 Plus and 7 Plus. There’s Contour Light, Natural Light, Stage Light, Stage Light Mono, and Studio Light.

Meanwhile, the iPhone 8 has the “highest quality video recorder ever in a smartphone,” according to Phil Schiller, VP of marketing at Apple. Slo-mo can now be shot at 1080p and 240 frames per second, double the frames of what was available previously.

The new chip inside is A11 Bionic (Six-core CPU, 64-bit design). Its performance cores are 25% faster than A10. The GPU is 30% faster, which is best seen in machine learning and gaming apps. You’ll also see faster low-light autofocus, pixel processing for sharpness, and noise reduction.

Both devices will ship with iOS 11, which includes a slew of new features for the iPhone, including a new GIF-esque Loop mode in pictures, person-to-person Apple Pay within iMessage, a new male voice for Siri, photos that take up less space on your device, a redesigned Control Center, and a Do Not Disturb While Driving mode. Best of all: you don’t need a new device to get the update. It will be free to download for those with the 5s, SE, 6, 6 Plus, 6s, 6s Plus, 7, and 7 Plus, too.

The iPhone 8 starts at $699 at 64GB. The 8 Plus starts at $799, and can be preordered on Sept. 15. Both ship on Sept. 22.

iPhone X

The big story with the iPhone X is the Super Retina Display. It’s 5.8-inches on the diagonal and has 458 pixels per inch. It’s the first OLED display for an Apple phone and for some reason it has rounded corners. It will, in fact, start at $999, which has already been a hot topic in blog posts.

Phil talks about how OLED has color accuracy issues, which has been true in the past, but has been worked out for a while. He also talked about True Tone, which intentinoally changes the color on your screen to fit the surroundings. It has HDR including Dolby Vision, so this screen is probably a lot nicer than your TV. Despite the fancy screen, it gets two more hours of battery life than the iPhone 7.

There’s no more room for a button. THERE IS ONLY ROOM FOR SCREEN. So, now you swipe up from the bottom to go to the home screen. The same bottom-up swipe also enables multi-tasking and switching between apps. The larger side button will also now summon Siri if you don’t want to call her with your voice.

True Depth cameras make a 3D model of your face and compare it against a stored version of your face to create a Face ID. You don’t type your code into your phone anymore, you just let it look at you. It takes a Neural Engine to make this happen, which means this whole process is heavy on AI. So, even if you go all Arya Stark on somebody, it will know that it shouldn’t let you in. A girl has no access to someone else’s iPhone.


About Catiana Saillant

As a child, I've always loved music. From different genres such as Hip-Hop, R&B and Pop. Music allows you to be creative and express yourself the way that you please to. I've sought music to be a place where you can be YOU. You can dance, cry, laugh and do all kinds of crazy things to music. That is what makes me so passionate about what I do! My ultimate goal is to build a mainstream media platform that represents and supports culture such as paintings, music, film and provide empowering media coverage to my viewers.

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