Spotify and Smirnoff have released the “Smirnoff Equalizer” – a feature that maps out a user’s listening habits by gender and could change how you listen to music.
The tool has been released just in time for International Women’s Day, which is today March 8.
Like Spotify’s percentage breakdowns of artists, songs and albums played, the equaliser reveals the percentage of music you listen to in terms of female versus male.
For people who listen to more male artists than female, Spotify will create a more gender-balanced playlist.
According to a press release, the idea for the equaliser stems from the fact that there was a lack of female representation in Spotify’s 2017 Year in Music statistics.
Only two female artists were featured in the top 10 songs and no women were found in the top 10 internationally streamed records.
Ed Sheeran, Luis Fonsi & Daddy Yankee, The Chainsmokers and DJ Khaled took the top five spots for most globally streamed songs, while Sheeran, Drake, Kendrick Lamar, The Weeknd and Post Malone were in the top five most streamed albums worldwide.
Spotify’s latest tool is a step in the right direction when it comes to music.
The equaliser is a pretty cool concept in terms of gender equality and expanding your musical tastes.
In February, Spotify filed an IPO to go public, so there will likely be more news coming from the streaming service soon.
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