Tech News: Instagram To Roll-out Ads Between Your Stories


February 1st, 2018 by
Tech News: Instagram To Roll-out Ads between Your Stories

Tech News: Instagram To Roll-out Ads Between Your Stories

Tech News: Instagram To Roll-out Ads between Your Stories
Tech News: Instagram To Roll-out Ads between Your Stories

Per The Verge:

Instagram is giving advertisers more leeway and creativity for the spots that run between the Stories you’re actually interested in. Today the company announced that ads will now be able to “publish up to three pieces of content.” (That means multiple segments to tap through, similar to when a friend has updated their story three times in a day.)

Previously those interstitial ads were limited to a single photo or video each, which made for a fairly minor interruption when watching content from the people you follow. But soon you’ll find yourself having to tap through multi-part Stories from brands. There’s still the option of swiping sideways to skip the remaining “pieces” a bit faster, as well.

The benefits for advertisers are pretty obvious: Instagram says this gives them more freedom to use sequential storytelling and mix photo and video content in a single Stories ad spot. Hopefully this change won’t bog down the flow of moving between the content posted by your friends. Instagram says the first companies launching these new ads include Gap, California.

Catiana

About Catiana Saillant

As a child, I've always loved music. From different genres such as Hip-Hop, R&B and Pop. Music allows you to be creative and express yourself the way that you please to. I've sought music to be a place where you can be YOU. You can dance, cry, laugh and do all kinds of crazy things to music. That is what makes me so passionate about what I do! My ultimate goal is to build a mainstream media platform that represents and supports culture such as paintings, music, film and provide empowering media coverage to my viewers.

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