Last August, Athletic apparel retailer Finish Line announced their partnership with Migos. According to the company, Migos will assume creative control over the style and theme for upcoming product shoots, direct the vision on the production set and will connect Finish Line with the band’s fanbase through curated posts on the accounts of its three members, Quavo, Offset and Takeoff. The collaboration is a new approach for the retailer, according to Paul Diehl, senior director of content, social and consumer trends at Finish Line. He said Migos understand today’s culture and what is important to Finish Line’s target customer.
Friday, the company unveiled their new campaign for the exclusive Nike Air Max 270 featuring Migos and Stranger Things’ Caleb McLaughlin. In the video, Caleb enters a convenience store, apparently run by Migos, where the only thing you can buy is Nike Air Max 270. Watch the creative visual below.
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